Barun Sobti- Arnav Singh Raizada: Arnav is a 26-year-old, self-made, ruthless man and wants to win at any cost. He believes everything can be bought in the world, including love with money. He has no consideration for relationships and can manipulate people to achieve his ambitions. He was going to be be married to his live-in girlfriend, but breaks the relationship as soon as he sees Khushi. Khushi starts to show the other side of life to him and he starts becoming more involved with her. The only people he cares for is his elder sister Anjali and Khushi. He is deeply in love with Khushi, and wants to explain how he feels for her. However, when he goes to tell her that he loves her and wants to spend the rest of his life with her, he gets heart-broken to see Shyam hugging Khushi. He sees Khushi with Shyam, Anjali's husband. He thinks that Khushi is in love with Shyam and trying to ruin his sister's married life. He is heartbroken and yet seething with anger. When he decides to tell Anjali about Shyam and Khushi, he finds out that Anjali is pregnant. In order to save Anjali's marriage he forced Khushi to marry him for six months. He still loves Khushi but wants to deny the fact as he is heartbroken.He has mixed feelings for now his true love and wife, his sister, and his brother-in-law. He is wondering how to expose the truth to his sister and still achieve his "Khushi", or his happiness.
Sanaya Irani- Khushi Arnav Singh Raizada- Khushi is a 18-year-old girl from a small town in Lucknow. She is simple yet outgoing, rooted in family, where she has been adopted and is driven by a clear moral compass. She stands for what she believes in and never lets go of her inculcated values. She will not change herself to conform to people’s shallow expectations. She is righteous and intelligent but slightly naive at the same time. Khushi and Arnav helped Payal and Akash's wedding to become possible. She is in love with Arnav and cares for him deeply, and hasn't realized it yet. As Payal and Akash get married, a misunderstanding happens between Arnav, Khushi, and Shyam. Arnav thinks Khushi has feelings for Shyam. Arnav threatens to stop the marriage if Khushi does not obey him. Therefore to protect their sisters' marriages, she forcefully gets married to him. Every one is shocked to see that Arnav and Khushi are married. Her family loses trust and their love for Khushi, thinking that she did this to spoil Payal's wedding. However, what Khushi doesn't know is that Arnav has found out about Shyam, but not about her past. Now, she has found herself in a whirlwind of emotions, where misunderstandings are inevitable and true love can't be found easily.
Shyam Jha- Abhaas Mehta-Shyam is Anjali's husband and childhood boyfriend who was also Khushi's fiance. He pretends to be nice to Anjali but has only married her for her wealth, her house, and never loved her. He is a womanizer who has had sex and other romantic relationships with many ladies, one including Khushi, and will go any lengths to get the girl he likes. He wants to marry Khushi, whom he is obsessed with. He is a lawyer and uses that excuse to stay away from home. He wants the Raizada family to believe that he is devoted to Anjali so he kisses her and they make out in front of the whole family. Shyam tries killing Khushi's father to stop him from revealing the truth that he is married to Anjali. He also tries to kill Anjali a couple of times. He was engaged to Khushi, which she was forced to do; but later Khushi discovered that he was married and ends the engagement. He is disliked and hated by the Gupta family, especially Khushi. Khushi tries her best to avoid him.He causes hate between Khushi and Arnav. He is shocked to see Arnav and Khushi married and wants to break up the marriage. Soon, he is going to become the father of Anjali's first child.
Akash Raizada- Akshay Dogra- Akash is Arnav's cousin. Unlike his cousin Arnav, he is sweet and understanding. He has fallen madly in love Payal, Khushi's elder sister, from the time they first met. Payal and Akash are now married. Akash's mother, Manorama does not approve of the relationship as she wished that her son would get married into a rich family but after Arnav told her tactics and how if she left, Payal would take her place. Manorama agreed but has vowed to herself to make Payal's life hell after marriage and be a nightmare mother-in-law. He is trying to stop his mother from being such a jerk, and to stop acting so rich in front of the Gupta family, for she was once the servant of the Raizada house... not the daughter-in-law (bahu).
Manorama Raizada- Utkarsha Naik-Arnav's maternal aunt, Akash's mother. She is fond of repeating the catch phrase "Hello hi bye bye". She is a very comical character but is very rude to Khushi, Payal and their family.She used to be a servant in the house until Akash's father fell in love with her. She is disliked by her mother-in-law .Initially, she was against the marriage of Akash and Payal but agreed to it, later on, when Arnav pointed out that her opposition would be a strategic disaster. She still mistreats Payal and is blaming the decrease of Nani's health on the Gupta Sisters. She has no faith in Khushi and hasn't had even before the marriage. She usually wears luminous, bold saris/clothing and always has something to say; she shall always have the last word. She usually insults Payal by mentioning her less wealthy background.
Nani- Jayshree T- She is the maternal grandmother of Arnav. She is a very sweet person who loves her family a lot. However, she sets all the rules in the house and sees to it that they are followed. She thinks Arnav and Khushi look very cute together as a couple. She is very fond of Khushi because of her family values, lost her feelings when Khushi got married to Arnav.She does not like that they got married secretly. When Khushi offers the medicine to her she dosent take it. She said if Khushi wants to be a daughter-in-law of the Razaida family, she and Arnav will have to get married infront of them
Shashi Gupta- Sanjay Batra- Shashi Gupta runs a sweet shop, Saatvik Mishtaan Bhandaar, in a lower middle class area of Lucknow. An honest man of modest means, he has always believed that “ties of the heart are stronger than ties of blood”. He is married to Garima. Payal is his daughter and Khushi has been brought up as an orphan by him & Garima. Nevertheless, he has always treated Khushi and Payal alike. Both his daughters are very dear and close to him. He is now paralyzed because of Shyam.He wishes the best for both his daughters and is the only one who blessed Khushi on her wedding.
Madhumati Gupta- Abha Parmar-She is Shashi Gupta’s elder sister and a widow. She moved to Delhi from Lucknow with her husband. Their marriage was childless. She is very conservative and traditional in her approach. She is strict and can appear rude though, deep down, she means well. She runs a small business from her house. She thinks the same as Garima of Khushi.